The Food and Drug Administration (FDA) certifies that carbonated soft drinks are harmless, hygienic, and fairly branded. In fact, FDA has established Current Good Manufacturing Practices (CGMPs) for carbonated soft drinks, which describe the basic steps for manufacturers and distributors, which they must follow to make sure carbonated soft drinks are safe.
The industry as a whole faces challenges as a result of the slumping economy and changes in consumers’ consumption patterns due to increased health consciousness. Marketing is an important component of the industry chain, used to generate demand and build consumer loyalty. It has undergone a number of changes over the last five years due to efforts to reduce advertising directed at children, to introduce new types of media, and to update marketing messages for consumers who are looking for more healthful alternatives.Sugar-sweetened beverages are consumed throughout the world, and contribute to excess body weight, which increases the risk of developing diabetes, cardiovascular diseases and some cancers.
The first marketed soft drinks appeared in the 17th century as a combination of lemon juice and water sweetened with honey. In 1676 the Compagnie de Limonadiers was formed in Paris and granted a monopoly for the sale of its products.
Vendors carried tanks on their backs from which they dispensed cups of lemonade. The soft drinks manufacturers are bringing more alternative drinks to market. Most of these are sparkling drinks which includes the soft drinks, energy drinks, dairy beverages, juices which quench thirst and offer extra energy and essential vitamins. These industries also makes other non-alcoholic beverages, including iced tea, iced coffee, dairy-based beverages, fruit juices and fruit drinks, bottled water, sports drinks and energy drinks.
Research shows that marketing for any product plays a significant role in setting norms and encouraging behavior among children, and that young children and economically disadvantaged consumers are the most vulnerable to food and beverage advertising. In addition, research has found that when it comes to discouraging consumption of sugar-sweetened beverages (SSBs), a price increase is more effective than education interventions.
Soft drinks are my preferred drinks as it tastes really well and quench my thirst. It is the best when compared to other drinks.- John Doe
Soft drinks avail a cool and filling experience. It’s a good choice to have the awesome mouth feel by having the carbonated soft drinks.- John Zumith
We all have a craze to have it again since the carbonation and the sweetener added in the soft drink give an amazing mouth feel.- Clary Mile
We feel energetic and freshness can be obtained while having these
carbonated soft drinks.
The nutritional content of soft drinks and sparkling beverages is sure to read product labels and that will provide, in accordance with local or regional labeling guidelines, valuable nutrition information.
The report covers the main product lines of the industry: carbonated soft drinks, fruit beverages, bottled water, socalled functional beverages and sports drinks, across such powerful brands as Coke, Pepsi, Gatorade, and Snapple. We focus much of the discussion on the products that contain caloric sweetener known as non-diet beverages in the industry, as these products are of particular concern to the public health community. The soft drink industry is actually made up of two major manufacturing systems that, taken together, bring soft drinks to the market. These two systems fall into distinct categories
The supply chain is largely dependent on the syrup producer, as this is the driver for most downstream operations. The majority of the bottled soft drinks follow a similar product life cycle, moving from syrup producer, to bottler, to distributor (if used), to merchant, to final consumer.
The locations of the syrup manufacturers and the bottlers are closely linked to both the locations of strategic raw materials and major population centers in the United States and/or areas that see above-average temperatures, where demand for the soft drinks tends to be highest.
Once soft drinks are bottled and ready for distribution, a variety of distribution channels are leveraged to get the final product to the end consumer.